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Sales Fall, Losses Mount at CCA

But company execs are optimistic

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By: TOM BRANNA

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CCA Industries reported that sales fell less than 1% to nearly $5.5 million for the three months ended Nov. 30, 2014. Net losses rose less than 1% to $4.2 million, but company executives said that a multi-year effort that will be completed by the end of fiscal 2015 is starting to have an impact and that results in fiscal 2015 will start showing the positive effects of the restructuring plan. Those plans include: • Returning CCA's focus on leveraging smart marketing and advertising progr...

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